The Knightsbridge Estate


A rare 3.5 acre freehold between Harrods and Harvey Nichols in prime central London

The objective for The Knightsbridge Estate, which was acquired by The Olayan Group in 2010 and originated and advised by Chelsfield, is to reposition the tenant-mix towards premium and luxury retail.

Artwork along Sloane Street
Artwork along Brompton Road

The Knights of Knightsbridge

Chelsfield created a wrap to surround the new landmark development during construction. The idea was to generate awareness for The Knightsbridge Estate, appeal to high-end retailers and enhance the area during construction.

Chelsfield and PR agency Camron PR worked very closely to come up with the concept and identified world renowned fashion photographer, Nick Knight, as the ideal partner.

This public artwork, The Knights of Knightsbridge, was a celebration of art and fashion, and made up of 18 striking fashion images featuring highly-structured ‘armour-like’ creations from luxury fashion designers including Gareth Pugh, Rick Owens, Iris Van Herpen, Yohji Yamamoto, Moncler, Maison Margiela and pieces from the archive of couture house Dior, by John Galliano.

120 meters long and 11 meters high, it was estimated that over 30,000 visitors passed by this large-scale panoramic installation on a daily basis.

The transformation of The Estate continues with the current redevelopment of the northern end of The Estate c.340,000 sqft which fronts Brompton Road and Sloane Street. It will deliver a mix of new world-class retail accommodation, 66,000 sqft of Grade A offices, 33 rental apartments around an internal courtyard garden, and a rooftop restaurant.

Isometric of The Knightsbridge Estate development
Proposal for corner of Brompton Road and Sloane Street
Impression of the flagship store at No.1 Sloane Street

Seven spectacular flagship stores are designed to front Brompton Road and Sloane Street. Three will front onto Sloane Street and four onto Brompton Road. Five of the units will be able to trade across three floors whilst they all will have access to off-street servicing from a secure service yard. The façade will be restored to reflect the original architectural features of the buildings, built at the turn of the 20th Century.

33 beautiful apartments, arranged around an attractive open courtyard garden designed by internationally acclaimed landscape architects Gross Max. The apartments will only be available for private rent, ensuring that they are occupied and contribute to the local community.

Proposal for internal façade and courtyard
Proposal for apartment lobby and courtyard
Impression of No.1 Sloane Street showing the widened pavement and new tube station entrance

As part of the redevelopment, Chelsfield have planned significant improvements to the existing Knightsbridge Underground station, used by millions of passengers each year. (This move supports the Mayor of London’s pledge to make London’s transport network more accessible and TfL’s commitment to make more than 30 additional tube stations step-free by 2021/2022).

A new modern tube entrance is being created at 15 Brompton Road, step free access to the underground is being introduced on Hooper’s Court and cooling systems will be provided at platform levels.

In addition, the pavement on Brompton Road and Sloane Street will be widened to help ease pedestrian congestion and improve the streetscape along the retail frontages.