News and Insights
Le Rouge Chanel Pop-up Store at 9 Queen’s Road Central, Hong Kong
In October 2018, leading luxury brand Chanel opened an exclusive 4,242 sq ft Le Rouge Beauty pop-up store in Shop 6 at 9 Queen’s Road Central, Central, Hong Kong.
Le Rouge Chanel pop-up store pays homage to Gabrielle Chanel, who in 1924 turned an intense vermillion red into her first lipstick, which then became one of the most iconic colours for the French fashion and beauty house. The exclusive space is used to explore the red in a variety of different textures and forms (from a collector’s edition of the iconic N°5 fragrance to makeup collections) while unveiling the creative process of each product.
More and more retailers are looking into experiential opportunities to further engage their customers with their brands.
Group Head of Retail Strategy at Chelsfield, Rebeca Guzman Vidal, comments: ‘Brands are increasingly turning to store concepts that go beyond traditional merchandising by offering new ways of interacting and experiencing the brand.’
Chelsfield made this possible for Chanel at 9 Queen’s Road Central, Hong Kong.